Top Tools for Managing Social Media in 2024

Social Media Marketing Tools (Top 14 You Should Know in 2024)

In 2024, social media has become more fragmented and fast-paced than ever! Social media platforms continue to evolve at a pace that is hard to cope with and feels like a full-time job to try to stay on top of everything.

In this regard, social media management tools can prove to be very handy. There are many tools that are proving to be quite instrumental as they can help you save time, stay organized, and enable you to build a stronger online presence. So, whether you are a marketer managing a brand or a small business owner, these tools can help you streamline your efforts. Here are some of our favorites that you, too can consider for managing your social media.

Buffer

Buffer is a widely used social media management tool that is liked for its simplicity and ease of use! Buffer enables you to easily schedule your posts across a variety of platforms, including Facebook, Instagram, X (formerly Twitter), TikTok, and even LinkedIn. It has a simple interface that makes it incredibly easy to add content, schedule posts, and track engagement- and all that from one dashboard. 

Why we love it:

  • It is user-friendly, with a simple and clean design that makes it easy to jump right in and start scheduling your posts.
  • It offers a free plan for small businesses and individuals with reasonable pricing for premium plans that offer more features like detailed analytics and additional social accounts too. 
  • It integrates well with tools like Zapier, thereby making it easy to automate your workflows, like sharing posts or automatically posting to multiple accounts.

Overall, Buffer is a great choice for scheduling content and analytics. However, it lacks advanced features like social listening or customer service tools. The prices also keep changing suddenly, so it is better to check the latest rates if you are considering a premium plan.

Hootsuite

If you want a comprehensive social media management tool, then Hootsuite can be a good option! This platform is packed with impressive features for scheduling your content, content curation, analytics, and even team collaborations. However, one aspect that makes Hootsuite really stand out is its ability to integrate with X (Twitter). This enables you to manage mentions, replies, and DMs directly from the tool’s dashboard. 

Why we love it:

  • It offers an all-in-one solution for scheduling posts, running ad campaigns, monitoring brand mentions, and analyzing your social media performance in general.
  • Hootsuite also features OwlyWriterAI, which enables you to generate content ideas, repurpose old posts, and even make new content within minutes.

Hootsuite can get pricey, with plans starting at $99/month, so it might not be the best option if you are working with a tight budget or have just started. 

Sprout Social

If you are managing social media for a larger team or organization, Sprout Social is a great choice! It combines powerful analytics with team management features so you can efficiently schedule your posts, monitor your social mentions, and track your engagement. One prominent feature is its exceptional reporting capability! It enables you to measure your performance across multiple platforms. This enables you to compare it against competitors and helps you refine your strategies to improve performance and enhance your presence.

Why we love it:

  • You can get detailed analytics to refine your social strategy and track ROI.
  • It has great team management features, thereby enabling a clear division of tasks and workflow management.
  • It also embraces AI with features that help automate content creation and engagement strategies.

SocialPilot

SocialPilot is a great choice if you want powerful features without breaking the bank! The platform supports around 15 different social media sites, including all the prominent ones like Facebook, Instagram, LinkedIn, Pinterest, X, etc. SocialPilot features a team collaboration tool that enables you to manage posts, approve content, and assign roles- and that too at very affordable rates.

Why we love it: 

  • It offers great value for money with small team plans starting at only $50/month (allows up to 3 users)
  • You can schedule posts in advance, monitor social media engagement, and manage content across multiple platforms with ease. 
  • While it is budget-friendly, it does not skimp on features and offers detailed reports to track your social media performance. 

Zoho Social

Zoho has a suite of business tools that can easily be integrated with its CRM, analytics tools, and email marketing. This makes this tool a great option if you want to link your social media efforts directly with your overall marketing strategy. It is also perfect for teams as it offers tools for collaboration, content planning, and even workflows. 

Why we love it:

  • It offers the perfect means to manage your social media campaigns while keeping track of leads and interactions
  • It enables you to manage multiple users at a time, assign roles, and control access, all the while keeping everything highly organized, 
  • ZohoSocial packages start at only €15/month, making it an affordable choice even for small businesses. 

Final Thoughts

Given today’s dynamics, it can feel overwhelming to manage social media. However, when you have the right tools, you can stay organized, save time, and even boost your brand visibility. So, if you are considering integrating social media tools for better management, take your time exploring the available options for your needs and choose the one that is best suited to your requirements and budget.

Sources

https://zapier.com/blog/best-social-media-management-tools

https://buffer.com/resources/best-social-media-management-tools

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